Promotion management - PowerPoint PPT Presentation

IMC Overview and Brand-Equity Enhancement

Chapters One and Two. IMC Overview and Brand-Equity Enhancement. Integrated Marketing Communications. Mountain Dew?. Integrated Marketing Communications. Mountain Dew: #3 soft drink in sales in U.S. On market for 30+ years Teens – primary market 20-39 y.o. – significant secondary market.

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925 views • 42 slides

IMC Overview and Brand-Equity Enhancement

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536 views • 42 slides

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