'Promotional budget' diaporamas de présentation

East is East - Distribution

East is East - Distribution Distribution is the middle part of the 'cinematic apparatus' which consists of production, distribution and exhibition. Any company that is involved in all three areas, such as Warner Bros., is described as being vertically integrated . East is East - Distribution

1.33k views • 72 slides

Planning the Promotion

644 views • 38 slides

Tobacco Use is Leading Cause of Preventable Death

Smoking vs. Health. Tobacco Use is Leading Cause of Preventable Death. Toll of Smoking . USA: 400,000 premature deaths annually one every 45 sec annual health care costs $50 billion (1993) Worldwide: 3,000,000 deaths annually one every 10 sec

595 views • 34 slides

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy. Chapter 14. Learning Goals. Know the tools of the marketing communications mix. Understand the process and advantages of integrated marketing communications. Learn the steps in developing effective marketing communications.

636 views • 29 slides

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy. Chapter 14. Learning Goals. Know the tools of the marketing communications mix. Understand the process and advantages of integrated marketing communications. Learn the steps in developing effective marketing communications.

301 views • 29 slides

MARKETING PLAN (Car2Go)

MARKETING PLAN (Car2Go). Jintao Shao Hongtao Lou Yi- Chien Chen(Claire) Yawei Wang(Martin). Agenda. Market-Product Analysis Marketing and Product Objectives Marketing Program Budget Evaluation and Control. Market-Product Analysis. Market penetration Market development

1.78k views • 17 slides

Marketing Essentials

Marketing Essentials. n Chapter 17 Promotional Concepts and Strategies. Section 17.1 The Promotional Mix. SECTION 17.1. The Promotional Mix. What You'll Learn. The role of promotion in marketing The concept of promotional mix The characteristics of personal selling and advertising

191 views • 17 slides

Chapter 16 Integrated Marketing Communications and International Advertising

International Marketing 15 th edition . Chapter 16 Integrated Marketing Communications and International Advertising. Philip R. Cateora , Mary C. Gilly , and John L. Graham. Introduction.

654 views • 15 slides

Promotional Planning

366 views • 13 slides

The Marketing Concept

The Marketing Concept. Implementing the Marketing Strategy. The Marketing Concept. The Marketing Strategy. Target Market. A clear and identifiable group of people Finding Similar Characteristics Demographics - (Age, Gender, Income, Education, Careers

334 views • 12 slides

Belle

Introducing . Belle . Coming Spring 2014 exclusively at Banana Republic Kyrstin M, Anne R, Anngelik M. T able of Content . Consumer Research . Six Month Plan . Open to buy Report .

382 views • 12 slides

Marketing Essentials

Marketing Essentials. n Chapter 19 Promotional Concepts and Strategies. The Promotional Mix. The Promotional Mix. Why It's Important.

242 views • 12 slides

Marketing

253 views • 10 slides

The Promotional Strategy

The Promotional Strategy. Budgeting & Implementing Promotional Plans Section 12.2. Budgeting & Implementing Promotional Plans. Budgeting for Promotion Consider the following: Costs Sales promotion items are unique and need to be specifically prepared for the type of promotion

212 views • 9 slides

9 th Multi-cultural Marketing Conference Montego Bay, Jamaica, December 11-14 2003

140 views • 7 slides