100+ Promotional mix elements PowerPoint (PPT) Presentations, Promotional mix elements PPTs

Promotional mix elements - PowerPoint PPT Presentation

Chapter 1

Chapter 1. Integrated Marketing Communications. Chapter Objectives. We will: 1. Review the various elements of the promotional mix 2. Summarize the IMC planning process and examine the steps in a marketing communications program. Chapter Objectives.

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690 views • 33 slides

IMC Communication Tools

IMC Communication Tools. IMC Communication Tools. Direct Marketing. Interactive/ Internet Marketing. Advertising. Sales Promotion. Personal Selling. Publicity/Public Relations. Disadvantages of advertising High costs of producing and running ads

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903 views • 27 slides

Learning Objectives: Chapter 18 Public Relations and Publicity

Learning Objectives: Chapter 18 Public Relations and Publicity. Define the terms public relations and publicity. Explain the roles of public relations and publicity in the hospitality and travel industry. List the publics served by a hospitality and travel organization.

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567 views • 17 slides

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Promotional mix elements - PowerPoint PPT Presentation

Chapter 1

IMC Communication Tools

Learning Objectives: Chapter 18 Public Relations and Publicity