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MARKETING MIX CHALLENGE: DECLINING DOLLARS / GROWING PLATFORMS

MARKETING MIX CHALLENGE: DECLINING DOLLARS / GROWING PLATFORMS. MEDIA CHANNELS. 100%. TV. 80%. PRINT. SOCIAL MEDIA. BUDGET. MOBILE. 60%. ONLINE VIDEO. PAID SEARCH. 40%. 2002. 2006. 2012. 20%. #C360. 0%. Show graphic that of traditional media plus emerging platforms

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MARKETING MIX CHALLENGE: DECLINING DOLLARS / GROWING PLATFORMS