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Marketing and Practice Management For the Millennium

Marketing and Practice Management For the Millennium. Dr. Neil Baum New Orleans, Louisiana February 22, 2000. The Three Myths of Healthcare. Goals & Objectives. Goals and Objectives. Review the needs and wants of the American physician Discuss why it is important to market your practice

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Chapter 11

Chapter 11 Tactics and Techniques: Details That Make PR Strategy Work Objectives To appreciate the distinctions among advertising, publicity, publications, annual reports and special events and understand the unique tactical and technical requirements for preparing messages for each.

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Marketing and Practice Management For the Millennium

Chapter 11