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Value. The Concept. Why does a person buy?. Features & Applications. Problem Solving. Great Deal!. Peer Groups. Self-Image. Pester Power. Which out of these is not VALUE?. N one. Customer =. V alue M aximiser. Marketing =. V alue D elivery. ATTRACT. RETAIN. SATISFY.By xaria
MARKETING AND THE ORGANIZATION'S PURPOSE. You will understand:. The purpose of an organization is to get and keep customers. To keep customers you must deliver valued services, at attractive prices and conditions, to enough customers to make those prices and conditions possible.By zachary-carter
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