'Psychic cost' diaporamas de présentation

Consumer Behaviour

Consumer Behaviour . Faculty : Prof . Ashok Kumar . Syllabus : As prescribed in the curriculum Core text books : 1 Consumer behaqviour K.K Srivatsava & Sujata K. 2 Consumer behaqviour Leon G Schiffman & L.L Kanuk

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Classification of services

740 views • 62 slides

MARKETING MANAGEMENT Prof N B Kanagal

MARKETING MANAGEMENT Prof N B Kanagal. Principles of Marketing Introduction. What is the Marketing Concept. Marketing Concept is about satisfying consumer needs and wants simultaneously Meeting organizational objectives There are five types of needs:

439 views • 19 slides

UNIT SIX

UNIT SIX. POST WORLD WAR II. American Prose Since 1945: Realism and Experimentation.

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MARKETING AND THE ORGANIZATION'S PURPOSE

MARKETING AND THE ORGANIZATION'S PURPOSE. You will understand:. The purpose of an organization is to get and keep customers. To keep customers you must deliver valued services, at attractive prices and conditions, to enough customers to make those prices and conditions possible.

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Chapter 5: Economics of Crime

Chapter 5: Economics of Crime . Underground Economy. G.D.P. does not include the value of illegal goods & services because they are not supposed to be produced In 1990, $246 billion illegal goods & services were sold in the market. Sources of Illegal income.

401 views • 14 slides

Value

Value. The Concept. Why does a person buy?. Features & Applications. Problem Solving. Great Deal!. Peer Groups. Self-Image. Pester Power. Which out of these is not VALUE?. N one. Customer =. V alue M aximiser. Marketing =. V alue D elivery. ATTRACT. RETAIN. SATISFY.

271 views • 12 slides