Psychological core - PowerPoint PPT Presentation

What Is Personality?

What Is Personality?. The characteristics or blend of characteristics that make a person unique. What Makes Up Personality?. Psychological Core. The most basic and deepest attitudes, values, interests, motives, and self-worth of a person—the “real” person.

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Chapter 1 INTRODUCTION TO CONSUMER BEHAVIOR

Chapter 1 INTRODUCTION TO CONSUMER BEHAVIOR. Definition. Consumer behavior reflects all decisions about the acquisition, consumption and disposal of an offering by people over time. Implications of our Definition. Totality of Decisions (all decisions) Whether? What? Why? How? When?

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1.64k views • 11 slides

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