'Public relations tools' diaporamas de présentation

Public relations tools - PowerPoint PPT Presentation

MKT 438 TUTOR Education is Power/mkt438tutor.com

MKT 438 TUTOR Education is Power/mkt438tutor.com

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3

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321 views • 29 slides
Chapter 19 Advertising and Public Relations

Chapter 19 Advertising and Public Relations

Chapter 19 Advertising and Public Relations. Objectives. Describe the nature and types of advertising Explore steps in developing an advertising campaign Identify responsibility for developing advertising campaigns Examine public relations tools

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545 views • 28 slides
Integrated Marketing Communications

Integrated Marketing Communications

Integrated Marketing Communications . Valerie Getts Suzanna Stein Niko Rojas William Buckingham Cameron Hill. Agenda . Buyer-Readiness Stages Communication Process Designing a Message Promotions Mix Advertising Sales Promotions Personal Selling Public Relations

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375 views • 17 slides
Public Relations

Public Relations

Public Relations. Part 5: Integration and Evaluation Chapter 17. Key Points. Explain what Public Relations is and how it differs from advertising Describe the most common types of PR programs Analyze the key decisions in PR planning Explain the most common types of PR tools

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308 views • 11 slides
MKTG

MKTG

MKTG. 16. CHAPTER. Integrated Marketing Communications. Overall Marketing Objectives. Promotional Mix Advertising Public Relations Sales Promotion Personal Selling Promotion Plan. Marketing Mix Product Place Promotion Price. Target Market.

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256 views • 6 slides

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