Publisher perspective - PowerPoint PPT Presentation

Making the Most of Your Publisher Search Process: A Publisher Perspective

Making the Most of Your Publisher Search Process: A Publisher Perspective. April 18, 2019 Chris Reid Executive Publisher Oxford University Press Christopher.reid@oup.com. Outline. In this presentation, we will review: How publishers determine whether to bid or not

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PROGRAMMATIC THE PUBLISHER PERSPECTIVE

PROGRAMMATIC THE PUBLISHER PERSPECTIVE. WHAT IS PROGRAMMATIC?. #Videology. WHAT PROGRAMMATIC IS NOT. #Videology. PUBLISHER BENEFITS. #Videology. ADVERTISER BENEFITS. #Videology. PUBLISHER EXAMPLE #1 THE LARGE PORTAL. #Videology. PUBLISHER EXAMPLE #2 THE NEWS SITE. #Videology.

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