'Purchase decision process' diaporamas de présentation

Slide 5-1

Slide 5-1. C HAPTER. CONSUMER BEHAVIOR. Slide 5-2. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Describe the stages in the consumer decision process. Distinguish among three variations of the consumer decision process: routine, limited, and extended problem solving. Slide 5-3.

1.36k views • 79 slides

CONSUMER BEHAVIOR

C HAPTER. CONSUMER BEHAVIOR. AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:. Describe the stages in the consumer decision process. Distinguish among three variations of the consumer decision process: routine, limited, and extended problem solving.

1.08k views • 76 slides

Marketing Concepts Consumer Behavior

Marketing Concepts Consumer Behavior. MKTG 3110-003 Spring 2014 Mrs. Tamara L. Cohen. Class #4. KEY TERMS. Cognitive dissonance Motivation Personality Traits Self-concept Perception Selective perception Subliminal perception. Attitudes Beliefs Values Lifestyle

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Reference Groups and Family Influences

Reference Groups and Family Influences. Consumer Problems and Recognition. Consumer problem: Discrepancy between ideal and actua l state--e.g., consumer : has insufficient hair is hungry has run out of ink in his or her inkjet cartridge

1.24k views • 25 slides

Consumer Behavior

227 views • 11 slides