'Purchase situation' diaporamas de présentation

Purchase situation - PowerPoint PPT Presentation

Impact of Environment on Consumer Behaviour.

Impact of Environment on Consumer Behaviour.

Impact of Environment on Consumer Behaviour. Situational influences. CONSUMER ENVIRONMENT. Those factors Existing independently of individual consumers and firms That influence the exchange process. The nature of situational influences. Temporary conditions or settings

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602 views • 36 slides
MKTG

MKTG

MKTG. 5. CHAPTER. Consumer Decision Making. consumers make purchase decisions. Consumer behavior. = HOW. consumers use and dispose of product. Understanding Consumer Behavior. Importance of Consumer Behavior. Why study consumer behavior?

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4.42k views • 20 slides
MKTG

MKTG

MKTG. 5. CHAPTER. Consumer Decision Making. consumers make purchase decisions. Consumer behavior. = HOW. consumers use and dispose of product. Understanding Consumer Behavior. Importance of Consumer Behavior. Why study consumer behavior?

★ ★ ★ ★ ★

432 views • 20 slides
MKTG

MKTG

MKTG. 5. CHAPTER. Consumer Decision Making. consumers make purchase decisions. Consumer behavior. = HOW. consumers use and dispose of product. Understanding Consumer Behavior. Importance of Consumer Behavior. Why study consumer behavior?

★ ★ ★ ★ ★

206 views • 20 slides
Chapter 4

Chapter 4

Chapter 4. Motivation and Values. Motivation. Motivation refers to the processes that cause people to behave as they do. Once a need is aroused, a state of tension exists that drives the consumer to attempt to reduce or eliminate the need. Needs can be:

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637 views • 19 slides
Chapter 4

Chapter 4

Chapter 4. Motivation and Values. Motivation. Motivation refers to the processes that cause people to behave as they do. Once a need is aroused, a state of tension exists that drives the consumer to attempt to reduce or eliminate the need. Needs can be:

★ ★ ★ ★ ★

303 views • 19 slides

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