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Purchasers users household decision - PowerPoint PPT Presentation

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR. BUAD 307 MARKETING FUNDAMENTALS. Why does Staples sell Starbucks coffee?. Influences on and of Consumer Behavior. PERCEPTION/ SENSATION. MARKET RESEARCH. INFO SEARCH. COGNITION. CHOICES. STRATEGY. AFFECT. PREFERENCES. BELIEFS. CONSUMER. COMMUNICATION.

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689 views • 37 slides
CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR. BUAD 307 MARKETING FUNDAMENTALS. Why does Staples sell Starbucks coffee?. Influences on and of Consumer Behavior. PERCEPTION/ SENSATION. MARKET RESEARCH. INFO SEARCH. COGNITION. CHOICES. STRATEGY. AFFECT. PREFERENCES. BELIEFS. CONSUMER. COMMUNICATION.

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782 views • 37 slides
CONSUMER DECISION MAKING

CONSUMER DECISION MAKING

CONSUMER DECISION MAKING. The decision process Effects of involvement Types of decision strategies. CONSUMER DECISIONS: Theory and Reality in Consumer Buying. Problem Recognition. Information Search. Evaluation of Alternatives. Purchase. Postpurchase Evaluation/ Behaviors. Theory

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684 views • 18 slides
Consumer Behavior

Consumer Behavior

Consumer Behavior. Influences on consumer behavior Psychological Decision making Attitudes and attitude change Sociocultural Reference groups Family decision making Culture and subculture. Consumer Problems and Recognition.

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396 views • 17 slides
Consumer Behavior

Consumer Behavior

Consumer Behavior. Influences on consumer behavior Psychological Decision making Attitudes and attitude change Sociocultural Reference groups Family decision making Culture and subculture. Consumer Problems and Recognition.

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1.32k views • 17 slides

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