Rational motives - PowerPoint PPT Presentation

IMC Message Strategy

All planned brand messages should: Create brand awareness Change or reinforce customers’ attitudes Stimulate some kind of response or action Stimulate the interactivity that helps build brand relationships

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What Is Selling?

What Is Selling?. Selling involves providing customers with the goods and services they wish to buy. Selling is helping customers make satisfying buying decisions by communicating how products and their features match customers’ needs and wants. The Sales Profession.

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919 views • 10 slides

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