Reactance theory - PowerPoint PPT Presentation

Social influence and cultural emergence

Social influence and cultural emergence. General information. What is the difference between social influence and persuasion? Conformity vs. compliance vs. obedience Sherif , Asch, and Milgram classic studies What made for more conformity/obedience in these?

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410 views • 16 slides

Lecture

Lecture. Conformity. Conformity. Definition: Change in Behavior or belief from the result of real or imagined pressure from others. Conformity. Sherif (1936) The Autokinetic Effect. Why do people conform?. One answer concerns the ambiguity of the information.

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399 views • 14 slides

Independent Behaviour

Independent Behaviour. Resisting Conformity and Resisting Obedience. Independent Behaviour. In some cases, individuals can resist pressures to conform or obey and can maintain independent behaviour

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314 views • 12 slides

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