Real loyalty - PowerPoint PPT Presentation

Section E:

Section E:. Customer Loyalty and Value. Objectives of This Section. Provide overview of customer loyalty and value Provide a view of pricing that incorporates knowledge of consumer behavior Provide an understanding of the different components of “value”

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Chapter Four

Chapter Four. Relationship/Loyalty Marketing. Questions to Motivate Discussion. Name two products or services to which you consider yourself extremely loyal. What has produced that loyalty? How frequently do you buy this product or service?

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