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[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb & Jessica Groopman

Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.

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200 views • 18 slides

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb

Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.

★ ★ ★ ★ ★

390 views • 17 slides

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Real time marketing requires - PowerPoint PPT Presentation

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb & Jessica Groopman

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb