100+ Relationship marketing aims PowerPoint (PPT) Presentations, Relationship marketing aims PPTs

Relationship marketing aims - PowerPoint PPT Presentation

Marketing Management

Marketing Management. Basic Concepts. Trends in the new economy. Consumer benefits from the digital revolution include: Increased buying power. Greater variety of goods and services. Increased information. Enhanced shopping convenience.

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450 views • 35 slides

Chapter 1

Chapter 1. Defining Marketing for the Twenty-First Century. PowerPoint by Karen E. James Louisiana State University - Shreveport. Objectives. Understand the new economy. Learn the tasks of marketing. Become familiar with the major concepts and tools of marketing.

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457 views • 27 slides

Marketing Management Module 1

Marketing Management Module 1. Mark Lieberman Foundations of Business Practice 2. Marketing Defined. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.

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371 views • 20 slides

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Relationship marketing aims - PowerPoint PPT Presentation

Marketing Management

Chapter 1

Marketing Management Module 1