'Response efficacy' diaporamas de présentation

Chapter 8 Social Marketing

Chapter 8 Social Marketing. Defined Relations to Public Information and Marketing Theories of Social Marketing Sponsors of Social Marketing. Social Marketing Defined.

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Social Cognitive Theories of Exercise Behaviour Hagger & Chatzisarantis, Chapter 2

Social Cognitive Theories of Exercise Behaviour Hagger & Chatzisarantis, Chapter 2. Outline. Social cognitive models of exercise behaviour Social Cognitive Theory Health Belief Model Protection Motivation Theory Theory of Planned Behaviour Self-Determination Theory Transtheoretical model.

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Introduction to Theories of Communication Effects: Emotional Appeals

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Cognitive-Behavioral Approaches to Farm Community Safety Education

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Extended Parallel Process Model

Extended Parallel Process Model. EPPM. Kim Witte Focuses on how to channel fear in a positive, protective direction instead of a negative, maladaptive direction Based on fear appeal, but also incorporates elements of TRA/TPB, and self-efficacy. Elements. Campaign messages should contain:

925 views • 5 slides

Physical Activity, Social-Cognitive Variables, and Stages of Change in Adolescents

Physical Activity, Social-Cognitive Variables, and Stages of Change in Adolescents Chaoqun Huang, PhD, Wayland Baptist University, Plainview, TX; Zan Gao, PhD, The University of Minnesota, Minneapolis, MN. Abstract. Methods.

154 views • 1 slides