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Pricing Issues in Channel Management

Part 3: Managing the Marketing Channel. Pricing Issues in Channel Management. The importance of pricing to channel strategy Anatomy of channel pricing structure Influencing pricing strategy Channel pricing guidelines Caveat to pricing guidelines Other channel pricing issues.

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2.46k views • 27 slides

Selecting the Channel Members

Part 2: Developing the Marketing Channel. Selecting the Channel Members. Channel member selection Selection and distribution intensity Finding members Selection criteria Adapting selection criteria Who selects Offering inducements Fair dealing and friendly relationships.

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4.14k views • 25 slides

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Retail channel members - PowerPoint PPT Presentation

Pricing Issues in Channel Management

Selecting the Channel Members