Retail marketing strategy - PowerPoint PPT Presentation

Retail Marketing

Retail Marketing. Lecturer: S. van Renssen. Literature. Introduction to Retailing, Lusch, Dunne, Carver ISBN 978-0-538-75507-8. Overview. Learning Objectives. Explain what retailing is. Describe trends in retailing Describe the five methods used to categorize retailers.

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What is a Strategy

What is a Strategy. Strategy is a plan, a “how,” a means of getting from here to there. Strategy is perspective, that is, vision and direction. Retail Strategy. A clear and definite plan that the retailer outlines to tap the market and build a long-

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666 views • 28 slides

Marketing 13

Marketing 13. Retailing. RETAILING -- 13. Types Classification Non-store retailing Franchising Retail Strategy Global considerations. RETAILING. DEFINITION (p. 436) To ultimate consumer Classification based on: Ownership Independent; Chain; Franchise Level of Service

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378 views • 20 slides

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