Sacred consumption - PowerPoint PPT Presentation

Chapter 14 Culture

Chapter 14 Culture. CONSUMER BEHAVIOR, 10e Michael R. Solomon. Chapter Objectives. When you finish this chapter, you should understand why: A culture is a society’s personality; it shapes our identities as individuals.

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Sacred and Profane Consumption

Sacred and Profane Consumption. by Kurt Bryden. Profane Consumption. Does not imply ‘obscene’ or ‘vulgar’ Ordinary, everyday objects and events. Sacred Consumption. Not necessarily religious or valuable Any event, person or object that is treated with respect or awe. Sacralization.

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899 views • 11 slides

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