Sales appeal - PowerPoint PPT Presentation

Editing Messages

Editing Messages. Readability. Number of words per sentence / number of sentences Number of long words / total words Three or more syllables Add two numbers Multiply by .4 Gives you reading grade level. Audience Reading Levels. General business messages – 8 th – 11 th grade

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431 views • 28 slides

Chapter 7

Chapter 7. Positive, Neutral, and Social Business Messages. Types of Messages. Positive or neutral Claims Adjustments Social business messages. Positive or Neutral Message. Information will be pleasant, favorable, or neutral to the receiver The message may

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647 views • 20 slides

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