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Sales Promotion and

Sales Promotion and

15. Sales Promotion and. Personal Selling. Canadian Adaptation prepared by Don Hill, Langara College. Learning Objectives. 1. Define and state the objectives of sales promotion 2. Discuss the most common forms of consumer sales promotion

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753 views • 54 slides
Marketing Management BUS-309

Marketing Management BUS-309

Marketing Management BUS-309. Erlan Bakiev, Ph.D. . Chapter Sixteen. Personal Selling and Sales Promotion. Personal Selling and Sales Promotion. Personal Selling Managing the Sales Force The Personal Selling Process Sales Promotion. Topic Outline. Personal Selling.

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695 views • 43 slides
Principles of Marketing

Principles of Marketing

16. Principles of Marketing. Personal Selling and Sales Promotion. Personal Selling. The Nature of Personal Selling Examples of people who do the selling include: Salespeople Sales representatives District managers Account executives Sales engineers Agents Account development reps.

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859 views • 36 slides
Chapter 16 Personal Selling and Sales Promotion

Chapter 16 Personal Selling and Sales Promotion

Chapter 16 Personal Selling and Sales Promotion. Topics to Cover. Managing the Sales Force The Personal Selling Process Sales Promotion. Managing the Sales Force. Outside salespeople call on customers in the field

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1.04k views • 33 slides
Chapter 15

Chapter 15

Chapter 15. Advertising, Sales Promotion, and Public Relations. Learning Goals. Define the roles of advertising, sales promotion, and public relations in the promotion mix Describe the major decisions involved in developing an advertising program

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446 views • 30 slides
Kotler, Armstrong Principles of Marketing 4e

Kotler, Armstrong Principles of Marketing 4e

0. Kotler, Armstrong Principles of Marketing 4e. Chapter 13 IMC: Sales Promotion and Personal Selling. 0. Chapter Objectives (1). Describe sales promotion tools and techniques which may be used to create immediacy and close sales, as well as reward loyal customers.

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1.22k views • 24 slides

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