'Same brand name' diaporamas de présentation

Chapter 7 Product, Services, and Branding Strategy

Chapter 7 Product, Services, and Branding Strategy. Professor Marshall Queens College. What is a Product?. Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.

780 views • 32 slides

DESIGNING AND IMPLEMENTING BRANDING STRATEGIES

DESIGNING AND IMPLEMENTING BRANDING STRATEGIES. Zeenat Jabbar. Branding strategy. Branding strategy is critical because it is the means by which the firm can help consumers understand its products and services and organize them in their minds.

545 views • 30 slides

The World of Lodging

The World of Lodging. Ch. 10 HS. Section 1. Types of Lodging Businesses. Full-Service Hotel. Is large and provides any services Distinguishing features are its architecture and level of service Usually two or more stories high

391 views • 23 slides

The World of Lodging

The World of Lodging. Ch. 10 HS. Section 1. Types of Lodging Businesses. Full-Service Hotel. Is large and provides any services Distinguishing features are its architecture and level of service Usually two or more stories high

360 views • 23 slides

The World of Lodging

The World of Lodging. Ch. 10 HS. Section 1. Types of Lodging Businesses. Full-Service Hotel. Is large and provides any services Distinguishing features are its architecture and level of service Usually two or more stories high

390 views • 23 slides

Marketing Management

1.04k views • 21 slides

Lesson Objectives

262 views • 18 slides

R U Brand Aware?

366 views • 18 slides

Chapter Fourteen

Chapter Fourteen. Creating and Pricing Products that Satisfy Customers. Classification of Products. Product Everything, both favorable and unfavorable, one receives in an exchange. Can be a good or service Consumer product

183 views • 17 slides

1.7 (?) Ansoff matrix

1.7 (?) Ansoff matrix. Describe Ansoff matrix. Igor Ansoff (1957) developed a strategic decision-making tool ( Ansoff matrix) to analyze the different options for expansion available to a business.

387 views • 12 slides

Market Strategy

Market Strategy. Brand Equity Brand Strategy. Brand Equity. BRAND AWARENESS. BRAND IDENTITY. BRAND EQUITY. PERCEIVED QUALITY. BRAND LOYALTY. Brand Awareness. The level of familiarity consumers have with a brand name. The ability to link a brand name with a particular product.

645 views • 12 slides

Repeat purchase

Repeat purchase . Michael lally + jack Holland. What does repeat purchase mean.

329 views • 2 slides