'Same product category' diaporamas de présentation

Building Competitiveness via Marketing

602 views • 49 slides

445 views • 34 slides

GLOBAL MARKETING

390 views • 17 slides

PRODUCT STRATEGY

Professor Chip Besio Cox School of Business Southern Methodist University. PRODUCT STRATEGY. Augmented Product. What Is the Product?. Installation. Packaging. Features. Brand Name. Delivery & Credit. After- Sale Service. Core Benefit or Service. Quality Level. Design.

290 views • 16 slides

CSR 63100 Hye Young Hah

Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach Edward L. Grubb and Harrison L. Grathwohl. CSR 63100 Hye Young Hah. Contents. Review of Related Research Introduction to Self-Theory and Symbolism Future Research Direction Applications A Case Study.

282 views • 14 slides

Market Strategy

Market Strategy. Brand Equity Brand Strategy. Brand Equity. BRAND AWARENESS. BRAND IDENTITY. BRAND EQUITY. PERCEIVED QUALITY. BRAND LOYALTY. Brand Awareness. The level of familiarity consumers have with a brand name. The ability to link a brand name with a particular product.

645 views • 12 slides