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Customer-Base Analysis Using Aggregated Data ( Or: The Joys of RCSS )

Kinshuk Jerath, Carnegie Mellon University Peter S. Fader, Wharton/Univ. of Penn Bruce G. S. Hardie, London Business School. Customer-Base Analysis Using Aggregated Data ( Or: The Joys of RCSS ). Customer-Base Analysis. Faced with a customer transaction database, we may wish to determine

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Customer-Base Analysis Using Aggregated Data ( Or: The Joys of RCSS )