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Database Marketing

Database Marketing

Database Marketing. Cluster Analysis. Agenda. Discussion of the first Assignment Motivation for conducting Cluster Analysis Benefit Segmentation Cluster Analysis Basic Concepts Hierarchical/Non- Hierarchical Clustering Implementation in SAS and interpreting the output. Voter Profiling.

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561 views • 45 slides
Multilingual Voice Branding

Multilingual Voice Branding

Multilingual Voice Branding. Eduardo Olvera August 9 th , 2006. Advertising and Branding Multilingual Branding Branding for Hispanics Branding in Speech Take aways. I. Advertising and Branding. Traditional Roles Bring Brands to life Creative concepts and campaigns

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508 views • 35 slides
Chapter 7 TN Waiting Line Management

Chapter 7 TN Waiting Line Management

Chapter 7 TN Waiting Line Management. Waiting line characteristics Some waiting line management tips Examples (Models 1, 2, 3, and 4). 2. Suggestions for Managing Queues. Do not overlook the effects of perceptions management. Determine the acceptable waiting time for your customers.

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739 views • 18 slides
Product Design and Process Selection: Services

Product Design and Process Selection: Services

Product Design and Process Selection: Services. Based on slides for Chase Acquilano and Jacobs, Operations Management, McGraw-Hill. Types of Services. Facilities-based services You go to the service provider Examples?? Field-based services The service provider comes to you Examples??

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411 views • 13 slides
Using Tagging to Segment Customers in a Loyalty Program

Using Tagging to Segment Customers in a Loyalty Program

Tagging functionality in a loyalty rewards program can help tou00a0segment customersu00a0based on different needs, interests or criterion.

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59 views • 5 slides
Using Tagging to Segment Customers in a Loyalty Program

Using Tagging to Segment Customers in a Loyalty Program

https://zinrelo.com/using-tagging-segment-customers-loyalty-program.html Tagging functionality in a loyalty rewards program can help to segment customers based on different needs, interests or criterion.

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56 views • 5 slides

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