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Segmenting consumer markets demographic - PowerPoint PPT Presentation

Principles of Marketing

7. Principles of Marketing. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Learning Objectives. After studying this chapter, you should be able to: Define the three steps of target marketing: market segmentation, target marketing, and market positioning

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Essentials of Marketing MKT 333

Essentials of Marketing MKT 333. Chapter 3: Market Segmentation, Targeting, and Positioning Strategies. What is a Market?. A group of actual or potential customers for a particular product. A market has: Purchasing power Willingness to spend money Authority to spend money.

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680 views • 37 slides

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Segmenting consumer markets demographic - PowerPoint PPT Presentation

Principles of Marketing

Essentials of Marketing MKT 333