'Select advertising media' diaporamas de présentation

Chapter 15

Chapter 15. Advertising, Sales Promotion, and Public Relations. Learning Goals. Know the major decisions involved in developing an advertising program. Learn how sales promotion campaigns are developed and implemented.

542 views • 54 slides

Advertising, Sales Promotion, and Public Relations

455 views • 42 slides

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 16. Objectives. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program. Objectives.

798 views • 26 slides

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 15. Learning Goals. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program.

307 views • 25 slides

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 15. Learning Goals. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program.

261 views • 25 slides

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 15. Learning Goals. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program.

260 views • 25 slides