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Principles of Marketing

Principles of Marketing

Principles of Marketing. The Course Objectives. LEARN PRACTICAL MARKETING KNOWLEDGE AND PRACTICES Module 1 (Day 1) Marketing Definition STP, Principle of Real World Mktg. Module 2 (Day 2 & 3) Marketing Tools From Online Marketing to Direct Marketing Module 3 (Day 4)

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7.02k views • 63 slides
Principles of Marketing

Principles of Marketing

Principles of Marketing. The Course Objectives. LEARN PRACTICAL MARKETING KNOWLEDGE AND PRACTICES Module 1 (Day 1) Marketing Definition STP, Principle of Real World Mktg. Module 2 (Day 2 & 3) Marketing Tools From Online Marketing to Direct Marketing Module 3 (Day 4)

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687 views • 63 slides
Principles of Marketing

Principles of Marketing

Principles of Marketing. Dina El Tabey Mariam Abou-Youssef. The Course Objectives. LEARN PRACTICAL MARKETING KNOWLEDGE AND PRACTICES Module 1 (Day 1) Marketing Definition STP, Principle of Real World Mktg. Module 2 (Day 2 & 3) Marketing Tools

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632 views • 63 slides
Chapter Seven

Chapter Seven

Chapter Seven. Customer-Driven Marketing Strategy Creating Value for Target Customers. Customer-Driven Marketing Strategy: Creating Value for Target Customers. Customer-Driven Marketing Strategy Market Segmentation Market Targeting Differentiation and Positioning. Topic Outline.

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351 views • 34 slides
Introduction to Marketing

Introduction to Marketing

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814 views • 25 slides
Introduction to Marketing

Introduction to Marketing

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255 views • 24 slides
Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers

Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers

Segmentation, Targeting, and Positioning Building the Right Relationships with the Right Customers. Chapter 7. Learning Goals. Learn the three steps of target marketing, market segmentation, target marketing, and market positioning

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242 views • 23 slides

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