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Chapter 17 Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Chapter 17 Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion. Chapter Overview. The importance of relationship marketing & integrating marketing communications with advertising. Chapter Objectives. Discuss the importance of relationship marketing & IMC.

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817 views • 30 slides

Direct Mail Advertising

Direct Mail Advertising . Advertising and Media. Direct Mail. All forms of advertising sent directly to prospects through a government, private or electronic mail delivery service Most direct line to consumers Third most common form of advertising behind newspapers and TV

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393 views • 15 slides

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Chapter 17 Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Direct Mail Advertising