Service productivity - PowerPoint PPT Presentation

Service Marketing

Service Marketing. M. Eko Fitrianto e.fitrianto@ymail.com | @fitrianto2001. Sumber Bacaan Philip Kotler , Marketing Management, Eleventh Edition, Prentice Hall, 2003 Lovelock , Service Marketing, Prentice Hall, 2007. Peta Pembelajaran “Service Marketing”. (6) ServQual.

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OPERATIONS MANAGEMENT OPERATIONS AND PRODUCTIVITY

OPERATIONS MANAGEMENT OPERATIONS AND PRODUCTIVITY. Changing Challenges for the Operations Manager. Changing Challenges for the Operations Manager. Past. Causes. Future. Standardized. Affluence and worldwide. Mass. products. markets; increasingly flexible. customization.

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397 views • 14 slides

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