Setting channel objectives - PowerPoint PPT Presentation

Principles of Marketing

12. Principles of Marketing. Marketing Channels and Supply Chain Management. Learning Objectives. After studying this chapter, you should be able to: Explain how companies use marketing channels and discuss the functions these channels perform

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Learning Objectives

Learning Objectives. After studying this chapter, you should be able to: Explain how companies use marketing channels and discuss the functions these channels perform Discuss how channel members interact and how they organize to perform the work of the channel

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Marketing Channels: Delivering Customer Value

LECTURE-18. Marketing Channels: Delivering Customer Value. Supply Chains and the Value Delivery Network The Nature and Importance of Marketing Channels Channel Behavior and Organization Channel Design Decisions Channel Management Decisions Public Policy and Distribution Decisions

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