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Several market segments - PowerPoint PPT Presentation

Identifying Market Segments

Identifying Market Segments. By Agung Utama. Back grounds. A company cannot serve all customers in a broad market The customers are too numerous and diverse in their buying requirements A company need to identify the market segments it can serve effectively. Levels of Segmentation.

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521 views • 25 slides

Developing a Marketing Strategy

Developing a Marketing Strategy. Marketing: Micro and Macro levels. Macro Level: Marketing is the process by which buyers and sellers are brought together and discrepancies of assortments, place, and time are resolved. Marketing activities include:

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362 views • 22 slides

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Several market segments - PowerPoint PPT Presentation

Identifying Market Segments

Developing a Marketing Strategy