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Second-Order Conditioning

Second-Order Conditioning. Pair CS 1 with US Pair CS 2 with CS 1 CS 2 produces CR CS 1 serves as US for CS 2. Blair & Shimp (1992). Unpleasant experience paired with music Brand paired with music. Design. Pre-conditioning phase Subjects listen to theme music

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1.7k views • 60 slides

Advertising and Public Relations

Advertising and Public Relations. Muhammad Waqas. Learning Outcomes. By the end of the module students will be able to : Appreciate the diversity of marketing communications activities and understand the concept and process of advertising.

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1.34k views • 40 slides

Strategic Planning (Continued)

Strategic Planning (Continued). Lecture 12. Recap. Chapter Key Points Advertising Strategy Basic Strategic Planning Decisions. Chapter Outline. Chapter Key Points Advertising Strategy Basic Strategic Planning Decisions Account Planning: What Is It? Planning for IMC. Budgeting.

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213 views • 13 slides

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Second-Order Conditioning

Advertising and Public Relations

Strategic Planning (Continued)