'Shopping goods' diaporamas de présentation

Setting Product Strategy

Setting Product Strategy. Dr. Rushdy Wady. Objectives. Identify the product and the various characteristics of products. Level of products. ? Learn how companies build and manage product lines and mixes. ? Understand how companies make better brand decisions.

1.16k views • 107 slides

Setting Product Strategy

Setting Product Strategy. Objectives. Identify the product and the various characteristics of products. Level of products. ? Learn how companies build and manage product lines and mixes. ? Understand how companies make better brand decisions.

842 views • 74 slides

Managing Products and Pricing Strategies

Managing Products and Pricing Strategies. PRODUCT CLASSIFICATION. Product can be broadly classified on the basis of (1) use, (2) durability, (3) tangibility. Based on use , the product can be classified as: (a) Consumer Goods; and (b) Industrial Goods.

748 views • 51 slides

9 471.13 Fall 2012

IB. 9 471.13 Fall 2012. Quiz. How many people remembered? ch 12 understanding marketing processes & consumer behaviour ch 13 developing & promoting goods & services ch 14 pricing & distributing goods & services. Product Value. giving satisfaction form utility time utility

548 views • 46 slides

Setting product strategy

508 views • 38 slides

chapter 6 product

p art three: the marketing mix. chapter 6 product. an opening challenge.

294 views • 21 slides

502 views • 12 slides