100+ Short advertising life PowerPoint (PPT) Presentations, Short advertising life PPTs

Short advertising life - PowerPoint PPT Presentation

Chapter 11 Advertising, sales promotion and public relations

Chapter 11 Advertising, sales promotion and public relations. Learning objectives. 1 Discuss the effect advertising has on market share, consumers,brand loyalty and perception of product attributes 2 Identify the main types of advertising 3 Describe the advertising campaign process

★ ★ ★ ★ ★

849 views • 54 slides

MKTG

MKTG. Lamb, Hair, McDaniel 2007-2008. 15. CHAPTER. Advertising and Public Relations. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. U.S. advertising was almost $300 billion in 2006 In 2005, 32 companies spent over $1 billion each

★ ★ ★ ★ ★

597 views • 45 slides

How to communicate your product Part II

How to communicate your product Part II. Types of Advertising. Institutional Advocacy Product Pioneering ? primary demand for new product or category Competitive ? during growth stage; build demand for brand/product NOT category Comparative ? explicit or implicit comparisons.

★ ★ ★ ★ ★

371 views • 25 slides

View Short advertising life PowerPoint (PPT) presentations online in SlideServe. SlideServe has a very huge collection of Short advertising life PowerPoint presentations. You can view or download Short advertising life presentations for your school assignment or business presentation. Browse for the presentations on every topic that you want.

'Short advertising life' diaporamas de présentation

Short advertising life - PowerPoint PPT Presentation

Chapter 11 Advertising, sales promotion and public relations

MKTG

How to communicate your product Part II