'Single marketing plan' diaporamas de présentation

Module 4 Consumption

Module 4 Consumption. What is it?. Society of mass production and consumption People who possess a lot of buying power are admired Consumer demand is stimulated through marketing techniques The act of using goods and services to satisfy needs and wants. Opposite of production

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Defining Areas of Analysis

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SEM1 3.01 A - Market Planning

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4.1

4.1 . Using Sports to Market Products. Market Audience Size. A wide range of demographic groups enjoy sports. The young market flocks to the X Games. Baby boomers with hearty disposable income and a focus on personal fitness are participating in all types of sports.

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2.02 Discuss the concept of market identification .

2.02 Discuss the concept of market identification . Age. Hobbies. Target Market. Location. Individuals with whom a company desires to do business. Market. The group of potential consumers who share common needs and wants. The market has the ability and willingness to buy the product.

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STANDARD 1 OBJECTIVE 1 Students will understand the concept of market & market identification

STANDARD 1 OBJECTIVE 1 Students will understand the concept of market & market identification. Market : People who share similar needs & wants and are capable & willing to buy products. Product Life Cycle : The stages that a product goes through during its life.

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SEM1 3.01 A - Market Planning

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SEM1 3.01 A - Market Planning

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SEM1 3.01 A - Market Planning

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UNDERSTANDING THE MARKETING CONCEPT

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Target Market

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