100+ Social consumer PowerPoint (PPT) Presentations, Social consumer PPTs

Social consumer - PowerPoint PPT Presentation

The new pathways to purchase in the world of networked consumers

The new pathways to purchase in the world of networked consumers. Henry Assael - lecture at NYU October 6, 2011 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Twitter: @ Lrainie. Implication: A New Consumer Decision Journey to Manage. ACTIVE EVALUATION:.

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540 views • 44 slides

Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion. Part 5: Consumer Behavior. Reviewishness. What is the difference between an advertisement, and an advertisement campaign? What are the 3 requirements needed for an advertisement? Give an example of a brand extension. How do you shop?.

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272 views • 13 slides

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Social consumer - PowerPoint PPT Presentation

The new pathways to purchase in the world of networked consumers

Advertising and Integrated Brand Promotion