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Chapter 5 - Enhancing Organizational Communication and Collaboration Using Social Media

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Marketing: Leveraging media April 11, 2012

Marketing: Leveraging media April 11, 2012. Agenda What media are we talking about? Contextual marketing model Leveraging the media: strategies & tactics. What media are we talking about?. 0. MEDIA CATEGORIES. For most small, medium and private businesses, three categories of media matter.

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Social media social - PowerPoint PPT Presentation

Chapter 5 - Enhancing Organizational Communication and Collaboration Using Social Media

Marketing: Leveraging media April 11, 2012