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Social media success minutes - PowerPoint PPT Presentation

Content Marketing: Get Trained Up!

Content Marketing: Get Trained Up!

We all create content. But most of it is simply awful. No one wants to call someone's (content) baby ugly... This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that's all of us). Inspired by Hubspot's Inbound Marketing training, Joe Pulizzi's CMI presentations and my own views, this training seeks to create a world where no babies are ugly - where all our content is interesting...

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1.37k views • 30 slides
Marketing, Social Media and Your Personal Branding

Marketing, Social Media and Your Personal Branding

In this presentation, given to marketing students at West Chester University, we talk about battle for customer attention that has emerged from the growth of the web, mobile and social innovations. Marketing has evolved from primarily promotion to a focus on meeting customer needs. Social media has evolved from a marketing discipline to a social business imperative that affects the entire business landscape. And personal brands will continue to become more important to satisfied and engaged employees who will deliver loyal customers for our organizations.

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2.07k views • 24 slides
Social Content = Your Personal Brand

Social Content = Your Personal Brand

Social selling is more than just a buzzword. It is an extension of the social business that helps buyers to better get to know you, like you and trust you enough to become a loyal customer and maybe even a fan and advocate of your company. In order to be successful in social selling, sales people need to stop talking just about themselves and their products and open up a dialogue with prospects. Effective social selling combines strong social connections and effective content and storytelling techniques to build a strong personal brand., These slides present the need for personal branding and also the 5 steps to effective social selling in the "day in the life of a social sales person."

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1.52k views • 10 slides

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