WHAT’S NEXT. IN MARKETING + ADVERTISING. THE FUTURE OF MARKETING. BRANDS & BRANDING HAVEN’T CHANGED. BRAND = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY. BRANDING =By kimberly
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Adage. Adage . Adage is a wise saying containing a universal truth. Examples of Adage . • Nothing ventured, nothing gained. This adage encourages taking a risk in pursuit of a goal. Examples of Adage .
ADAGE. noun a traditional saying expressing a common experience or observation; proverb – accepted to be at least partially true Good things come in small packages. Curiosity killed the cat. APHORISM. terse saying embodying a general truth, or astute observation
ADAGE. DUDE IT’S BY MARCUS MCDONALD. DEFINITIONS. Synonyms: maxim, saw, aphorism Noun: a proverb, and a wise saying. Using in sentences. AUSTIN USED AN ADAGE TO START HIS SPEECH FOR HIS INAUGURAL ADDRESS. SUMMER USED AN ADAGE TO START HER SPEECH FOR HER ENGLISH CLASS. CITADEL.
The New Wave of Affluence Who is living the rich life in 2011, and who is poised to attain wealth?. Disappearing Mass Affluent. Change in number of households 2008-2009. Source: AdAge MarketFinder, by Household Income 2008 vs. 2009. The New Wave of Affluence
http://www.adage.com/news.cms?newsId=36528. Group Ten Presents: http://www.adage.com/news.cms?newsId=36528. Emory Redd Abby Weaver George Chambers. eBay Outline: Group 10. Consumers Budget Lines : Weaver Law of Diminishing Marginal Utility: Weaver Advertising: Weaver
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The Age of Advertising. Megan Palovsky Computer Literacy 10001. Advertising Defined.
Age and Source Verification. Our History…. Partnerships Technology transfer, education, marketing Strong agent involvement Producer training/enrollment Tag distribution and mgt. Data management Audits Challenges Paperwork Commingled sales Verification, data transmission
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