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Planning effective communications in times of rapid change Sheila Byfield MindShare Worldwide

Planning effective communications in times of rapid change Sheila Byfield MindShare Worldwide. Our agenda for today. Factors that are shaping the future of communications: Economy Demography Social change Media and technology The implications for planning

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835 views • 69 slides

The Brand Building Power of Outdoor

The Brand Building Power of Outdoor. The Brand Building Power of Outdoor. WE NEEDED TO ESTABLISH THE ROLE OF MEDIA IN BRAND DEVELOPMENT. Outdoor builds brands by establishing firm foundations. Outdoor sustains strong brands and grows younger brands. Outdoor brands are more confident.

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312 views • 31 slides

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Planning effective communications in times of rapid change Sheila Byfield MindShare Worldwide

The Brand Building Power of Outdoor