'Source nielsen' diaporamas de présentation

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2019

2019. Contents. Holiday Sales ( Slides 3-8 ) Why TV? ( Slides 9-26 ) Influencing In-Store & Online Consumers ( Slides 27-36 ). Holiday Sales. Holiday Sales Expected to Increase by About 4% in 2019. Source: NRF Historical Holiday Sales and 2019 Forecast.

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Marketing metrics at the center of media business and changes in media business

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Nielsen

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Digital 2011 Indonesia (December 2011)

Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Health & wellness through the eyes of the diverse consumer

Health & wellness through the eyes of the diverse consumer. Presentation speaker & panelists. Todd Hale Nielsen. Dr. James Gavin Partnership for a Healthier America. Maryellen Molyneaux NMI. T.J. McIntyre Boulder Brands. #Consumer360.

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Time-Shifting Digital Video Recorders

Time-Shifting Digital Video Recorders. DVR Measurement. LOCAL. NATIONAL. Prior to 2006, homes with PVRs/DVRs were excluded from the sample. Nielsen started to measure time-shifted viewing 12/26/05 from PVRs/DVRs in its local and national syndicated services utilizing an A/P meter.

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PRECISION MARKETING MEETS BRAND ADVERTISING

PRECISION MARKETING MEETS BRAND ADVERTISING. Direct Marketing. Brand Advertising. Digital Precision Marketing. NEW APPROACHES TO MEDIA PLANNING AND ANALYSIS. TODAY. THE OPPORTUNITY. Broad Demographic Audiences Broad Reach Limited Effectiveness. Focused Behavioral Groups Focused Reach

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Dave Morgan CEO/Founder Simulmedia

THE DATA-DRIVEN FUTURE OF VIDEO ADVERTISING. Dave Morgan CEO/Founder Simulmedia. Dave Hohman EVP, Agency Solutions Nielsen. LACK OF TV MEASUREMENT. ONLINE HAS FULL FUNNEL METRICS. IMPRESSIONS VISITORS UNIQUE VISITORS (UNDUPLICATED REACH) COST-PER-CLICK COST-PER-ACQUISITION.

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Top 20 outdoor advertisers, Jan-Dec 2011

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Across The Board, DVR Playback Accounts For A Small Portion Of Total TV Viewing

Across The Board, DVR Playback Accounts For A Small Portion Of Total TV Viewing. Monthly Time Spent In Hrs:Min. Source: Nielsen, 4Q12 Cross Platform Report. *Includes live viewing + DVR playback.

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