'Sponsored search' diaporamas de présentation

Auction Theory ????? ?????? ??????? ???????

866 views • 76 slides

Auction Theory ????? ?????? ??????? ???????

867 views • 75 slides

Internet-Based Auctions and Markets

786 views • 68 slides

Searching the Web

680 views • 60 slides

Internet Economics ????? ????????

Internet Economics ????? ????????. Teacher. Dr. Liad Blumrosen ?"? ???? ???????? Office: 5205 Email: blumrosen@huji.ac.il Office hours: Mondays, 14:30-15:30 You are encouraged to come! (Please drop me a line if you plan to come)

565 views • 44 slides

Sponsored Search ????

The Networked Economy (11): Information Management, Strategy, and Innovation ????????????????. Sponsored Search ????. Agenda ??. Advertising ?? Consumer attention across media, ad spend across media ????????????????? Branding vs direct response ?????????

566 views • 41 slides

Expense constrained bidder optimization in repeated auctions

Expense constrained bidder optimization in repeated auctions. Ramki Gummadi Stanford University (Based on joint work with P. Key and A. Proutiere ). Overview. Introduction/Motivation Budgeted Second Price Auctions A General O nline B udgeting F ramework

476 views • 38 slides

Community Structure in Large Social and Information Networks

Community Structure in Large Social and Information Networks. Michael W. Mahoney Yahoo Research ( For more info, see: http://www.cs.yale.edu/homes/mmahoney ) Joint work with: Jure Leskovec, Kevin Lang and Anirban Dasgupta. Lots and lots of large data!.

491 views • 37 slides

SEM1 3.04 A - Promotion

612 views • 36 slides

Overview of Campaigns and Ad groups

423 views • 35 slides

IST402 Google Online Marketing Challenge

IST402 Google Online Marketing Challenge. Jim Jansen College of Information Sciences and Technology The Pennsylvania State University jjansen@ist.psu.edu. Quiz!.

526 views • 35 slides

398 views • 31 slides

Mechanism Design in Sponsored Search Auction

Mechanism Design in Sponsored Search Auction. Syrgkanis Vasileios. Outline. Introduction Mechanisms GFP GSP VCG Laddered Budgets Conclusions. Ingredients. Advertiser-provided content Advertiser-provided bids that value traffic on specified concepts or keywords.

345 views • 27 slides

SEM w/ Google AdWords The Big Picture, Some Details, Dealing with the Client

SEM w/ Google AdWords The Big Picture, Some Details, Dealing with the Client. Jim Jansen College of Information Sciences and Technology The Pennsylvania State University jjansen@ist.psu.edu. What is Keyword Advertising?.

393 views • 24 slides

Investigating the Relevance of Sponsored Results for Web Ecommerce Queries

Investigating the Relevance of Sponsored Results for Web Ecommerce Queries. Keywords Web search engines, sponsored search, sponsored results, sponsored links, ecommerce searching, Web searching Reporter ? 698470398 ???. ??.

297 views • 24 slides

The World is Round: Navigating Digital Advertising in 2009 Esco Strong July 23 rd , 2009

The World is Round: Navigating Digital Advertising in 2009 Esco Strong July 23 rd , 2009. Creatures of Perception. The World is Flat. Perceptions Can Be Changed. Perceptions of Others. Advertising is About Perceptions. How Do We Perceive Digital Advertising in 2009?.

320 views • 23 slides

Sponsored Search

Sponsored Search. Cory Pender Sherwin Doroudi. Optimal Delivery of Sponsored Search Advertisements Subject to Budget Constraints. Zoe Abrams Ofer Mendelevitch John A. Tomlin. Introduction.

371 views • 22 slides

SEM1 3.04 Online Advertising

530 views • 19 slides

Website performance

Website performance. Why invest in improving page loading speed. Bing.com/Live.com. Slower site = revenue drop 1 sec = 2.8% 2 sec = 4.3%. Google. Gets worse with time After-effect. Yahoo!. 0.4 seconds slower = 5-9% drop in full-page traffic. AOL. Slower pages get less traffic.

287 views • 16 slides

On the Complex Dynamics of Collaborative Tagging and Sponsored Search

On the Complex Dynamics of Collaborative Tagging and Sponsored Search. Valentin Robu CWI, National Institute for Mathematics and Computer, Amsterdam.

119 views • 3 slides