Sponsorship strategy - PowerPoint PPT Presentation

Today‘s Discussion

Today‘s Discussion. Sponsorship vs advertising What does a brand look for in a sponsorship? Clear sponsorship strategy What is a rights holder looking for in a sponsor? Sponsorship is about long relationships What is activation and how does activation fuel sponsorship?

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Stephen L. Shapiro, Lynn L. Ridinger , &amp; Lamar Reams Old Dominion University

The Development of an Online Master’s Program as a Complement to an Existing Face to Face Program. Stephen L. Shapiro, Lynn L. Ridinger , &amp; Lamar Reams Old Dominion University. Background. Face-to-face Sport Management graduate program at ODU since 1996

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Sponsorship strategy - PowerPoint PPT Presentation

Today‘s Discussion

Stephen L. Shapiro, Lynn L. Ridinger , &amp;amp; Lamar Reams Old Dominion University

Stephen L. Shapiro, Lynn L. Ridinger , & Lamar Reams Old Dominion University