'Sport marketers' diaporamas de présentation

MKTG 4320 Sport Marketing

MKTG 4320 Sport Marketing. STP, Research, Pricing. Product Development. How do sport marketers help sport product succeed economically?. Strategic Differentiation:. Segmentation. Targeting. Positioning. Market Segmentation. Divides a heterogeneous group into smaller homogenous segments.

498 views • 35 slides

chapter 19

chapter 19. The Shape of Things to Come. Objectives. To provide insight with regard to the challenges and opportunities facing sport marketers in the next 5 years To share opinions from leaders in the sport marketing industry about the next 5 years

307 views • 15 slides

Electronic Media

277 views • 13 slides