'Sport marketing' diaporamas de présentation

Overview of Presentation

Overview of Presentation. International Sport Marketing Issues History of Nike Athlete Representation/Endorsement Deals Event Sponsorship Nike as a company in the global age Examples of Nike Advertisements Why is this important to sport managers? Concluding Remarks.

711 views • 58 slides

Overview of Presentation

Overview of Presentation. International Sport Marketing Issues History of Nike Athlete Representation/Endorsement Deals Event Sponsorship Nike as a company in the global age Examples of Nike Advertisements Why is this important to sport managers? Concluding Remarks.

677 views • 58 slides

MKTG 4320 Sport Marketing

MKTG 4320 Sport Marketing. STP, Research, Pricing. Product Development. How do sport marketers help sport product succeed economically?. Strategic Differentiation:. Segmentation. Targeting. Positioning. Market Segmentation. Divides a heterogeneous group into smaller homogenous segments.

497 views • 35 slides

MARKETING in SPORT FOR ALL

427 views • 32 slides

Sport Management Program Advising Winter 2012

Sport Management Program Advising Winter 2012. Department of Sports Administration College of Business. Course Scheduled for spring. SASM 290 Sport Management Practicum SASM 301 Sport Marketing, Tu,Th 4:10 PM to 6:00 PM

406 views • 26 slides

Chapter 19

Chapter 19. C H A P T E R. 19. International Sport Marketing. R. Brian Crow, EdD; Kevin K. Byon, PhD; and Yosuke Tsuji, PhD. Chapter Objectives. Understand marketing concepts and apply them to a global setting Recognize characteristics of global sport consumers

245 views • 24 slides

SEM1 1.03

SEM1 1.03. CAREERS IN SPORTS AND EVENT MARKETING. Why Learn About Careers in SEM?. If you love watching or playing sports, Going to concerts or fairs, Planning meetings for school clubs You might be interested in pursuing a career in sport or event marketing.

381 views • 23 slides

chapter 1

chapter 1. The Special Nature of Sport Marketing. Objectives. To understand the market forces that create the need for enlightened marketing strategies in the sport industry To understand marketing myopia and other obstacles to successful marketing strategy

182 views • 18 slides

SEM1 1.02 A - Marketing

297 views • 14 slides

Sponsorships

273 views • 13 slides

An Introduction to Marketing

An Introduction to Marketing. Chapter 1. OBJECTIVES. To be able to define a market, marketing and sport marketing. Understand the role of marketing in sport. Distinguish marketing of sport from marketing through sport. Understand the importance of several marketing theories. DEFINITIONS.

391 views • 13 slides

SEM 1.02

138 views • 13 slides