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Content Marketing: Moving From the 'Why?' to the 'How?'

The internet, social technologies and mobile accessibility have increased the amount of information has created a battle for customer attention. To succeed, brands must become like publishers, create content destinations (or hubs) to become a primary source of information for their customers. In this presentation, I explain why you need to create a content hub, what metrics will help you sell it in and also how to create one in a few simple steps.

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2.1k views • 23 slides

What is content marketing and why you need it

Many people are asking the question "what is content marketing and why do I need? Still others understand the concepts of buyer-driven content approaches but are looking to understand how to deploy them. In this presentation from Content Marketing World, Michael Brenner describes these key terms and explains how your organization can transform to become a culture of content success.

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1.73k views • 20 slides

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Stage visitor - PowerPoint PPT Presentation

Content Marketing: Moving From the 'Why?' to the 'How?'

What is content marketing and why you need it