'Store image' diaporamas de présentation

UNIT F FASHION PROMOTION

474 views • 33 slides

Retail Marketing Mix and Planning

Retail Marketing Mix and Planning. Charles Blankson, Ph.D. The nature of retail marketing. The key aspects of retail marketing is an attitude of mind. In making retail marketing decisions, retailers must consider the needs of the customers.

890 views • 30 slides

Retail Marketing Mix and Planning

Retail Marketing Mix and Planning. Charles Blankson, Ph.D. The nature of retail marketing. The key aspects of retail marketing is an attitude of mind. In making retail marketing decisions, retailers must consider the needs of the customers.

588 views • 30 slides

Presentation on Perception

Presentation on Perception. Add Your Name Here. WHAT IS PERCEPTION??. PERCEPTION. HOW WE SEE THE WORLD AROUND US PERCEPTION is defined a process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Sensation

545 views • 24 slides

Chapter 6

Chapter 6. Consumer Perception MKT348 CSUN Dr. Franck Vigneron. Perception. The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Elements of Perception. Sensation The absolute threshold

341 views • 23 slides

RETAILING AND MARKETING

RETAILING AND MARKETING. Marketing in Retailing Organizations Charles Blankson, Ph.D. Learning Objectives. Define retailing and marketing Explain the meaning and concept of marketing and its practices in retail organisations Review the concept of marketing for retailers

548 views • 22 slides

Welcome Effects of national culture on deal proneness: Evidence from USA, Thailand and Kenya

Welcome Effects of national culture on deal proneness: Evidence from USA, Thailand and Kenya Dr. Dheeraj Sharma, IIM-A, INDIA Dr. Satyendra Singh, University of Winnipeg, CANADA Dr. Shaheen Borna, Ball State University, USA s.singh@uwinnipeg.ca www.uwinnipeg.ca/~ssingh5. Outline.

312 views • 21 slides

RETAIL MARKETING

RETAIL MARKETING. THE STRUCTURE OF RETAILING Charles Blankson, Ph.D. Retail Store Classification. Retail stores could be classified in the following ways: By service or product retailing; By type of merchandise e.g., food, apparel, automotive, drug etc., Departmental specialty retailing

2.98k views • 20 slides

Chapter 9 Buying and Disposing

Chapter 9 Buying and Disposing. CONSUMER BEHAVIOR, 9e Michael R. Solomon Dr. Rika Houston CSU-Los Angeles MKT 342: Consumer Behavior. Figure 9.1 Issues Related to Purchase and Postpurchase Activities.

1.96k views • 19 slides

n Chapter 18 Visual Merchandising and Display

Marketing Essentials. n Chapter 18 Visual Merchandising and Display. Section 18.1 Display Features. SECTION 18.1. Display Features. What You'll Learn. The concepts of visual merchandising and display Important display features that contribute to a store's image

560 views • 19 slides

Store Layout and Design

225 views • 9 slides